Martin McKendry and I wrote the attached article, "Top 10 Ways to Engage in Silicon Valley", to illustrate the role that expats can play in helping Kiwi companies entering new markets. In this case Martin and I are talking about a market we have both worked in for over twenty years, Silicon Valley in Northern California. We focus on some of the cultural issues that can hinder successful engagement for New Zealand companies in Silicon Valley. Martin can be found at mckendry.martin@gmail.com and www.linkedin.com/in/martinmckendry. |
